A vendetta against Amazon and the way it treats authors

Put the book there, feed the beast, hope the algorithm notices, that the right readers stumble across it, the rankings move, the reviews land, the platform doesn’t change the rules, bury the page, squeeze the royalty, or decide your work no longer matters.

That model works for some people, and I’m not pretending otherwise.

But I’m less interested in building my future on borrowed ground, because when readers buy from Amazon, they’re ultimately part of Amazon’s ecosystem and audience.

And a Big Tech platform like Amazon loves that.

That’s why I built The Rebel Lore Vault.

Not because I hate convenience, or that I’m trying to make things harder.

My books deserve a home that won’t depend entirely on an algorithm’s mood. And trust me, platforms like Amazon change their rules and move the goalposts often — quietly screwing over authors. Dave Chesson of Kindlepreneur touches on these changes as they occur.

Enter The Rebel Lore Vault

This is where I can put the stories, extras, retired work, early access, strange experiments, more lore drops to my connected worlds, and material that would never fit neatly into some marketplace category that “authors” are starting to generate hundreds of copies of with AI to fuel the “bread and circus” binge culture.

And if you don’t believe me, head over to Warrior Plus’ marketplace, and you’ll find hundreds of people ready to sell blueprints on how to quickly generate novels with AI — publish-ready novels that targets “binge readers” looking for a dopamine rush and couldn’t care less about the byline.

Again, enter the Vault, where you can support my work directly instead of filtering everything through a corporate storefront that doesn’t give a damn about its readers or authors but does a damn good job pretending it does.

The Vault’s where I can build something with a spine, and where I’m not subjected to a soulless algorithm.

I’ve never been interested in asking for permission, and the more I write, the less interested I become in chasing that permission.

I’m not reducing my entire author career to keywords, category games, invisible rankings, and a platform deciding which books surface and which ones vanish into the digital basement — only to “pay me” between 35% (for works less than $2.99) and 70% (books more than $2.99) for my efforts.

The Rebel Lore Vault is the antidote to Amazon

So I created a direct line between the worlds I’m building and the readers who actually want to help put a dent in the seven-headed beast that is Amazon.

And don’t stop at the Vault. If an author has a direct sales option, buy from their own outlet without hesitation.

I put the word “Rebel” inside the the Vault’s name for a reason. It’s there because my purpose was always clear: It’s my way of revolting against the ‘Zon — like many authors.

So if you wonder why I keep pointing you there, that’s why. My work is on Amazon, don’t get me wrong. But it’s not front and center because Amazon has too much power over authors and readers and it’s never a bad time to revolt.

If you missed it, my TC IS TOXIC SALE is ongoing, but only if you find the valid coupon code. Click the banner below, get my work at a discount using the code TCISTOXIC50 to get 50% off, and know that your payment is how you can do your part in sticking it to Amazon.